When Garden State Irrigation and Lighting (GSI) sought to refresh their online marketing campaign, they turned to Digital Strategy Associates. At the onset of their project, GSI envisoned a marketing campaign which revolved around two core ideas: Professionalism and Customer Engagement. Within the crowded field of landscape contracting, GSI stands out above the rest through it’s twenty five years of experience as a landscape lighting and irrigation contractor as well as their accomplished project portfolio. GSI also sought to increase their engagement of prospective and existing clients through digital mediums.
With these ideas in mind, Digital Strategy Associates LLC collaborated with the sales and operations staff of GSI to create a new website and refreshed internet marketing campaign. Their new website, gardenstateirrigation.com, showcases their impressive project portfolio, through interactive photo galleries and creative graphics. In the Meet the Staff section, potential clients can review the technicians who would be assigned to their project and read about the impressive 25 year track record of GSI. The website also provides clients with the ability to submit and publish reviews of their experience with GSI.