Spring is a great time to reflect and get organized for the busy summer and fall season. Here are three easy steps to refresh your website and get ready for the next challenges!
Check your Website Statistics for New Insights
Check your analytics and website statistics. We recommend connecting Google Analytics to your website, which is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. When you do this, you can easily see where people spend the most time, how they find your website, and what they searched to get there. You can use this type of insight to strategically place a message where people spend the most time and modify the pages that are not generating substantial interest. You can also optimize your site for local search. Local search is powerful in driving more traffic to your website based on geographic location, especially if you’re targeting a specific location (like Newark or New York State or even the Northeast, for example). If you can add local search elements, you are more likely to be listed in Google, even for other areas. Get in touch and we can walk you through the details for implementing Google Analytics.
Check for Error Pages and Optimize Your SEO
Check for error pages and broken links. It is a frustrating experience for your users to come across a broken link. There are plenty of online tools that can help you check all the links on your website at once. Additionally, addressing broken links is an incredibly helpful way for raising your Google ranking so that you can be found more easily by new clients. Give us a call and we’ll walk you through the process of getting started. And if you’ve already had keywords and SEO indexing on your website for several months or years, we can take another look and refresh them, so your site performs even better.
Update Content and Photos
Update your content. Check your existing copy for spelling errors and update any changes to your services or products. You can also add new photos or videos to refresh the website. Also consider soliciting and adding new client testimonials and articles. You can think of adding a news section or a blog to keep the communication with your clients going and updated, to provide the users with a sense of an ever-growing and dynamic business. When updating your content you should also re-evaluate your website’s navigation and site hierarchy to ensure the website is easy to navigate and information is well displayed. Now is also a good time to test the waters and experiment with new Social Media channels. Social media can be a great tool to reach more customers and drive traffic to your website.
Katia Sperandio is currently a marketing and communications consultant with extensive experience advising organizations of all sizes on developing and managing effective social media marketing programs. Katia holds a Masters of Arts degree from the prestigious Bocconi University in Milan, Italy which is consistently ranked one of the top international business schools.
At Digital Strategy Associates LLC, our mission is simple: to simplify IT so our clients can focus on what they do best. Digital Strategy Associates (DSA) is a multi-discipline information technology and digital marketing agency headquartered in Morristown, New Jersey. DSA provides a comprehensive suite of creative and technical solutions including web design, web hosting, graphic design, managed IT services, consulting, and training. For more information, visit digitalstrategyllc.com.
If you have any questions or would like to request a free quote, please do not hesitate to contact us.