3 Reasons Why Your Organization Needs Social Media

Reason 1:  The Power of Connection

Connection to your community and the customers you serve is critical for all organizations.  Social networks give you the opportunity to interact directly with customers and stakeholders, and likewise give them the chance to interact directly with your organization.  Unlike traditional print, tv, or radio media, which only offers one-way communication, social media, if well cultivated, is a two-way street.  A robust Social Media Management strategy will allow you to build relationships with your customers and audience and engage with them.  This two-way conversation will give you the chance to both manage your reputation and humanize your brand resulting in a higher social and respected presence that translates to stronger brand awareness.  Social Media will help your business learn more about your customers and the community you serve, including their needs and interests, which will help your organization make more informed and impactful decisions.  Research indicates that maintaining an active presence on Social Media, is now more than ever, a symbol of trust and openness.  Social Media is an endless source of inspiration and it will also help your organization to stay on abreast of your clients and industry in real-time.

Reason 2:  Real-time Connection

Social Media can help you manage customer service and customer support providing your customers with the possibility to reach out to you directly in a private but friendly way through a medium which is convenient to them.  You can provide real-time support and receive immediate feedback if needed.  Need send out a time sensitive announcement such as your store is under maintenance or the library is closing early today?  A Facebook post or Instagram Story could be the most effective means of communicating that message.  

Reason 3:  Targeted Advertising

Social media ads are an inexpensive way to promote your business and distribute content and information to reach new potential customers.  Social media ads also provide powerful targeting options so you can reach the right audience and make the most of your budget, reaching customers who have a strong affinity towards what your brand represents.  Advertising on Social Media is an easy medium to increase the awareness of your brand and drive business growth in a short period.  Different Social media can also help you reach different specific audiences.