Designing with Data

We recently partnered with the Township of Randolph to launch a website for their Economic Development Commission to market the community for business development.  As we conducted market research of other economic development websites one feature jumped out to us: the importance of data.  Economic Development and Business Improvement District websites rely on a mixture of captivating media (photos and videos) and statistics to entice prospective developers to make the initial contact with the organization. 

While data, such as census statistics, is an important consideration for realtors and develops, presenting this information in an appealing and concise manner can be a challenge.  To make our client’s website standout, we decided to construct the data section with an interactive and dynamic flair.  After trial and error with several Wordpress plugins, we discovered Infogram.  Infogram makes it easy to design interactive charts and graphs which can be embedded into websites or added to documents. The free version comes with dozens of templates and data can be easily imported via excel spreadsheets.  The next time you have to incorporate statistics into a design, consider jazzing it up with Infogram!

Looking for More Insight?

DSA Research and Analysis leverages our in-house team of technical and creative specialists to provide our clients with timely, authoritative, and relevant research on emerging trends and new technologies.  

About the Author

Matthew Zuccaro is currently the CEO of Digital Strategy Associates LLC, where he developed a boutique web design firm into a multi-faceted provider of IT and digital marketing solutions. A highly driven entrepreneur, Matt founded his first business while in high school and used the proceeds to self-finance his college tuition. As a seasoned IT professional, Matt has extensive experience in supporting Apple, Cisco, and Windows. A graduate of Montclair State University, Matt holds a BA (Summa Cum Laude) in History and Political Science. Outside of the office, Matt is passionate about traveling as well as volunteering within his local community.

About Digital Strategy Associates LLC

At Digital Strategy Associates LLC, our mission is simple: to simplify IT so our clients can focus on what they do best. Digital Strategy Associates (DSA) is a multi-discipline information technology and digital marketing agency headquartered in Morristown, New Jersey. DSA provides a comprehensive suite of creative and technical solutions including web design, web hosting, graphic design, managed IT services, consulting, and training. For more information, visit

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Morristown, New Jersey

+1 (862) 243-2932

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Milan, Italy

Washington, D.C.

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