Do I Need a Cache for My WordPress Site?

What is a Cache?

What is a simple way you can boost the performance of your Wordpress website? Adding a caching plugin!  Commonly associated with internet browsers, a cache creates a static copy of your website and serves visitors the static copy instead of fetching the content from a server each time.  The benefits of using a cache are immense.   Since the visitor is viewing a static copy, loading times and bandwidth are reduced.  These optimizations can enhance the visitor experience and compliment your search engine optimization efforts as well. While dozens of caching plugins exist, we recommend either LiteSpeed Cache or WP Super Cache. 

LiteSpeed Cache

LiteSpeed Cache includes an entire suite of tools which will help to boost the performance of your website. The plugin includes advanced caching options for pages and configurations to optimize CSS, JQuery, HTML, and JavaScript functions on your website.  Although LiteSpeed Cache can be installed on any web server, it is most effective if your website is hosted on a LiteSpeed equipped server, such as what we offer in our cloud hosting services.   Among our favorite features of LiteSpeed Cache is the integration between the plugin and CloudFlare, which provides further options for optimization. 

Screenshot of the LiteSpeed Cache settings page showing the different configuration options.

 

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DSA Research and Analysis leverages our in-house team of technical and creative specialists to provide our clients with timely, authoritative, and relevant research on emerging trends and new technologies.  

WP Super Cache

First developed by Automattic, the company behind Wordpress, WP Super Cache provides a streamlined approach to caching.  Just install and activate. The plugin generates static HTML files of your content and compresses several types of scripts to reduce loading times.  Since WP Super Cache is published by the same company which develops Wordpress, it integrates seamlessly within the existing admin environment.  

Screenshot of the features of WP Super Cache

About the Author

Matthew Zuccaro is currently the CEO of Digital Strategy Associates LLC, where he developed a boutique web design firm into a multi-faceted provider of IT and digital marketing solutions. A highly driven entrepreneur, Matt founded his first business while in high school and used the proceeds to self-finance his college tuition. As a seasoned IT professional, Matt has extensive experience in supporting Apple, Cisco, and Windows. A graduate of Montclair State University, Matt holds a BA (Summa Cum Laude) in History and Political Science. Outside of the office, Matt is passionate about traveling as well as volunteering within his local community.

About Digital Strategy Associates LLC

At Digital Strategy Associates LLC, our mission is simple: to simplify IT so our clients can focus on what they do best. Digital Strategy Associates (DSA) is a multi-discipline information technology and digital marketing agency headquartered in Morristown, New Jersey. DSA provides a comprehensive suite of creative and technical solutions including web design, web hosting, graphic design, managed IT services, consulting, and training. For more information, visit digitalstrategyllc.com.

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