With 1 Billion active users every month and 500 million people using it every day, Instagram is one of the most popular social networks worldwide and the digital hotspot where people and brands share their experiences, lifestyles, and passions.
Instagram can have a significant impact on engaging your customers. Research confirms that more than 83% of Instagrammers say they discover new products and services on Instagram.
Simply by being on Instagram, it is proven that brands can make a positive impression on potential shoppers. People surveyed say they perceive brands on Instagram as popular (78%), creative (77%), entertaining (76%) and relevant (74%).
For these reasons, using Instagram in an effective way, is a powerful and affordable avenue to grow your organization. With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app through shoppable IG posts, making it the perfect platform for marketing your business.
Instagram can help your strategic marketing plan by driving your users to take action and search for more information, visit your retail store, download the brand’s app, make a purchase online or talk directly to your customer service staff.
So how can Instagram help your small business?
The answer is simple, first Instagram creates a connection between your business and consumers. People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses like yours. With so many communities on Instagram, it is a great place to build relationships with people from all walks of life.
Secondly, it is no surprise that people buy from businesses they like. Whether it is an essential or unessential product or service we have always been more likely to buy from brands that we gain an affinity for. Instagram is a great platform to build consumer affinity by showcasing your brand values and products in a beautiful and artistic way. But how can your brand become a so called “love mark” and stand out in a world so full of choices for the customers? People like businesses they feel they can trust. It is important for small and bigger brands to build trust with the customers and Instagram can help with that by showcasing every aspect from the production to the employees and the products in a very transparent and natural way. Creating the right content for your Instagram can build relationships online.
A strong Instagram strategy is often the missing link between producing beautiful images and reaching your business goals. To help you overcome the specific challenges that small businesses face on Instagram, Digital Strategy Associates has a team of experienced Social Media marketers that can easily guide you through the best ways to achieve your goals online.
Katia Sperandio is currently a marketing and communications consultant with extensive experience advising organizations of all sizes on developing and managing effective social media marketing programs. Katia holds a Masters of Arts degree from the prestigious Bocconi University in Milan, Italy which is consistently ranked one of the top international business schools.
At Digital Strategy Associates LLC, our mission is simple: to simplify IT so our clients can focus on what they do best. Digital Strategy Associates (DSA) is a multi-discipline information technology and digital marketing agency headquartered in Morristown, New Jersey. DSA provides a comprehensive suite of creative and technical solutions including web design, web hosting, graphic design, managed IT services, consulting, and training. For more information, visit digitalstrategyllc.com.
If you have any questions or would like to request a free quote, please do not hesitate to contact us.