The Importance of Adaptability and Flexibility

The Importance of Adaptability and Flexibility

Adaptability and flexibility have always been the number one key words in every business owner’s dictionary and now the time has come to finally put it into practice.  How? Here are a few tips.

Have a Digital Presence and an Easy Online Interface

Having a digital presence when a physical one is not possible due the current COVID-19 crisis is a top priority. You can improve your digital presence through refreshing your website or developing an effective Social Media strategy.  Leverage your digital presence to connect to your customers and engage and bond with them even more.  During this time when users are in front of their devices much more than usual can be a great opportunity to grow your customer relationships by delivering relevant timely content that addresses customers’ immediate and long-term challenges. 

This is your chance to build your brand, strengthen relationships, create trust and grow demand for your services even after this period is over.  For instance, if your plumber explained how to change a piece of your sink that is clogged through an easy video, wouldn’t that make you more inclined to call them for future work?  Make it easy for customers to connect with you and maintain and personalize the relationship, investing time now for future calls.  We always remember who helped during tough times.

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Rethink Physical and Digital Spaces

Take this time off to rethink and re organize your spaces both in the digital and physical realms.  Sort through old files or software and make space for future ones.  Revise your digital or paper filing system.  Sell or donate unused material.  De-clutter, empty, shred, get rid of everything that you do not need or want.  Take the time to label shelves, bins, baskets drawers.  And keep in mind: this works for your desktop and computer folders too.

Identify New Sales Channels and Start Selling Online

Opening or improving your E-commerce capabilities are certainly the first step that can come to mind during the COVID crisis but it is not the only one.  If you offer a service ,you can open your business via online webinars to present to your clients and implement an online chat through email or social media so that your clients have a way to get their questions quickly answered.  Make sure you are easy to reach and post a comprehensive updated FAQ on your website to let potential clients know your availability.  Take time to socialize with your customers through chat discussions and update them with your thoughts and feelings of the moment, entertain and educate them while at home to ensure they will come back when you reopen.  

About the Author

Katia Sperandio is currently a marketing and communications consultant with extensive experience advising organizations of all sizes on developing and managing effective social media marketing programs. Katia holds a Masters of Arts degree from the prestigious Bocconi University in Milan, Italy which is consistently ranked one of the top international business schools.

About Digital Strategy Associates LLC

At Digital Strategy Associates LLC, our mission is simple: to simplify IT so our clients can focus on what they do best. Digital Strategy Associates (DSA) is a multi-discipline information technology and digital marketing agency headquartered in Morristown, New Jersey. DSA provides a comprehensive suite of creative and technical solutions including web design, web hosting, graphic design, managed IT services, consulting, and training. For more information, visit

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